Editing the Footage

We first intended to edit the video on Windows Movie Maker and we attempted this for about an hour until it started corrupting our footage and it was really hard to figure out and use.
Instead, we used one member of the groups Apple Mac which had a programme on it called iMovie. I had used it before for a previous project and it was so simple to use we knew it would be perfect for making the video.
We considered all the aspects that were essential for making a good quality music video and included features such as;

• professional looking edits between shots - no cheesy effects
• a good variation of shots
• shots that are in time with the music
• high quality recorded footage
  

Using the Mac computer had many advantages as the programme was really simple to use and was really effective in giving us the results we were hoping for - a lot better than what windows movie maker would of produced for us as I have seen a few examples of videos produced from this on youtube and they dont look professional at all.

We didn't expect the editing process to take such little time and were very pleased when the process started to become so simple. We managed to edit the video in full in only a few hours instead of taking days as we first assumed it would. I do not believe that just because it took us less time to edit that the video was lacking in any quality.

We used a variety of different compositions for the different shots to add variety. We sometimes only included close ups or mid shots to focus directly on the band members to familiarise the audience with it being a 'new band'.

The colour scheme of the digipak and the magazine advert are very similar with the bright colours and dull background so we tried to incorporate the same colour themes into the music video for a continuous effect to join the products together as one whole promotional package.